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Global burger behemoth McDonald's opened its first branch on Saturday in the historic heart of communist Hanoi, a conservative city renowned for its traditional -- and cheap -- Vietnamese staples beloved by food-obsessed locals.The restaurant is the first outside of the southern commercial hub Ho Chi Minh City, where 16 branches have opened since McDonald's first came to Vietnam in 2014 to much fanfare, especially among the rapidly-growing middle class and American-obsessed youth.The global fast food chain received a similarly warm welcome in Hanoi on Saturday, as hungry diners crammed into the two-story eatery for a first taste of the Golden Arches. The fast-food industry in Vietnam has seen double-digit growth annually for the past five years, and the country has the highest 2017 growth in Asia-Pacific for fast food chains, according to market research firm Euromonitor International.
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