Beate Rotermund-Uhse, founder of Europe’s largest sex merchandise firm, poses with two models. REUTERS/Kai Pfafenbach
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Germany's pioneering sex shop chain Beate Uhse said Friday that it has filed for insolvency, as the empire started by a female World War II pilot fails to rise to the challenge posed by erotic e-commerce.The group, which sold lingerie, erotic films and sex products, was no longer able to service its debt – 30 million euros of which were due for repayment in 2019 .Named Institute of Marital Hygiene, the store selling lingerie and contraceptives became the world's first sex shop.After Germany relaxed its anti-pornography laws in the '70s, Uhse's business flourished.The group also attempted to expand its market by distributing a line of halal sex products in 2014 .
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