An illustration picture shows Whatsapp App logos on a mobile phone, December 16, 2015. REUTERS/Nacho Doce/Illustration
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Online messaging services such as WhatsApp, iMessage and Gmail will face tough rules on how they can track users under a proposal presented by the European Union executive Tuesday which may hit advertising revenue.Most free online services rely on advertising to fund themselves, raising fears that Tuesday's proposal could reduce that revenue stream.Online advertisers have warned that overly strict rules would undermine many websites' ability to fund themselves and keep offering free services.The proposal will need to be approved by the European Parliament and member states before becoming law.
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