“Who Targets Me” is a browser plug-in that tracks how political parties target people with advertising on Facebook.
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From a tech hub in London, a teenage entrepreneur is working to shed light on the use of targeted Facebook ads in Britain's election campaign, amid concern that they are skewing democracy. Thousands of people have downloaded a browser plug-in created by 19-year-old Louis Knight-Webb, which monitors the advertisements to which people are exposed when they go online.Spending returns published by Britain's independent Electoral Commission showed that the Vote Leave campaign spent 40 percent of its 6.8 million pound budget ($8.8 million) on the services of Canadian digital marketer AggregateIQ.Britain's regulators have trouble keeping up with the technology and in particular monitoring "dark ads", as opposed to more traditional advertising on Facebook that is visible to all users.Knight-Webb said one trend was already clear – the use of Facebook ads has expanded hugely since Britain last voted, in the 2015 polls.In that campaign, the Conservatives spent 1.2 million pounds on Facebook advertising compared with just 200,000 pounds for all the other parties combined, including 16,500 pounds by the Labour Party.
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