General view of Brazilian food company BRF's plant, under investigations for products adulteration in Chapeco, Santa Catarina state, Brazil on March 17, 2017. / AFP / NELSON ALMEIDA
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Police detained an executive of BRF SA on Saturday, as the meat company and rival JBS SA took out full-page advertisements to burnish their image after raids to investigate alleged bribes paid to cover up unsanitary conditions in Brazil's meatpacking facilities.The company, along with JBS, is part of a massive meatpacking industry that in recent years made Brazil one of the world's top exporters of meat.On Saturday, JBS and BRF launched a public relations offensive to defend the integrity of their practices and deflect a crisis that threatens an industry with $12 billion in annual exportsJBS plunged 11.0 percent, while BRF fell 7.0 percent at the Sao Paulo stock exchange.
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