The Facebook logo is displayed on an iPad in Philadelphia. (AP Photo/Matt Rourke, File)
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Ireland will become the second country to trial a new tool that Facebook hopes will ensure greater transparency in political advertising, when it holds a referendum on abortion next month, the company's vice president for global policy said Tuesday.The 'view ads' tool, which allows users to view all the ads a particular advertiser is running in that jurisdiction, has been successfully tested in Canada, Joel Kaplan said.The Transparent Referendum Initiative, a voluntary group set up to campaign for greater transparency over social media ads ahead of the vote, said the move was a positive first step and called on other advertisers such as Google and YouTube to follow suit.
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