Facebook's founder and CEO Mark Zuckerberg speaks at the Viva Tech start-up and technology summit in Paris, France, May 24, 2018. REUTERS/Charles Platiau/File Photo
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Facebook Chief Executive Mark Zuckerberg questioned the business case for giving millions of outside software developers wide access to customer data before endorsing the practice in 2012, according to internal emails published on Wednesday.Zuckerberg questioned whether such apps and the data they sent back to Facebook were producing sufficient increases in usage and revenue.A proposed alternative was charging apps for access to Facebook user data, though such a move would have likely limited the number of apps that worked with Facebook, Zuckerberg wrote in one message.Facebook stayed the course, with Zuckerberg rejecting fees in late 2012 .Ultimately, Zuckerberg in the emails stuck with the goal he had set when launching the developer tools years earlier: Get people to share more items on Facebook.
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