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To pour on the charm at the Pyeongchang Olympics, North Korea has turned to ballgown clad singers, pompom-waving cheerleaders and two of its most influential women.Young and attractive women, intended to put a "soft" face on the North's totalitarian regime, have long been one of the ruling Kim family's favorite propaganda tools.North Korea, one of the most patriarchal of societies around, deployed two of its most powerful women to spearhead its Olympic diplomacy campaign.TV Chosun, voyeuristically shooting through room windows, claimed an exclusive of the North Korean cheerleaders watching South Korean TV shows.North Korea has sent women south to win hearts and minds before.The idea dates back to Kim Jong Il, the current leader's father, who dispatched a 288-member cheering squad to South Korea for the Busan Asian Games in 2002; 306 women to Daegu for the 2003 Universiade; and a 125-member squad for the Incheon Asian Athletics Championships in 2005 .Pretty much every song performed in public in the North is political and even tunes that might sound like simple love songs are almost always devoted to Kim Jong Un or one of his predecessors.
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