In this file photo taken on November 20, 2017 A picture taken on November 20, 2017 shows logos of US online social media and social networking service Facebook. AFP / LOIC VENANCE
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A Trump-affiliated firm under scrutiny for inappropriately obtaining data on tens of millions of Facebook users created profiling algorithms that "took fake news to the next level," a former employee said.Chris Wylie said the firm, Cambridge Analytica, secured personal data in order to learn about individuals and then used it to create an information campaign to change people's perceptions.The New York Times and the British Observer newspaper reported Saturday that the political analytics firm had harvested private data on more than 50 million Facebook users to support President Donald Trump's 2016 election campaign.Facebook also claimed the data was misused but not stolen, because users gave permission.Cambridge Analytica said it was in touch with Facebook to resolve the issue.
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