Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc. is claiming the electronic gadget is less likely to cause disease than traditional cigarettes.A Canadian firm that specializes in reverse-engineering tech devices says the iQOS is equipped with two microcontroller chips, including one that, with modifications to the device, could support the storing of usage information that could then be transmitted back to Philip Morris. From the product description of the chips used, the data could include details like the number of puffs by a user and how many times a person smoked the device in a given day, according to Ottawa-based TechInsights Inc., which examined the iQOS' innards for Reuters.Gregory Connolly, a professor at Northeastern University in Boston who has studied iQOS technology and patents, said Philip Morris' ability to gather user data could give the device remarkable power.The only time the company extracts data from the device, Philip Morris says, is when trying to figure out why there's been a malfunction.Philip Morris says the device's nicotine delivery cannot be altered.Philip Morris says iQOS is for smokers who would otherwise not quit.In Japan, which has more permissive tobacco marketing laws than many countries, Philip Morris is collecting user information through registrations for the device.
FOLLOW THIS ARTICLE