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Europe's new data and privacy rules take effect a week from Friday, clarifying individual rights to the personal data collected by companies around the world for targeted advertising and other purposes.European Union regulators have new powers to go after companies that get too grabby or that don't tell you clearly what they're doing with your data.The new rules apply to all users in the 28-nation EU, regardless of where the companies collecting, analyzing and using their data are located.Companies are also required to give EU users the ability to access and delete data and to object to data use under one of the claimed reasons.And the rules force companies that suffer data breaches to disclose them within 72 hours. OUTSIDE THE EU?Companies based in the EU have to offer these privacy protections to all their users, not just EU residents.DOUBLE STANDARDSome companies are extending at least some EU-style protections to all users.So unless the U.S. and other countries adopt privacy rules similar to those in the EU- something that's not likely any time soon – many companies are likely to maintain double privacy standards.
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