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Marco Saavedra had just graduated from college in 2011, three years after the global financial crisis erupted and just as the Occupy Wall Street movement was picking up steam.'Lost generation?'Saavedra and Banks are part of the millennial generation, which includes people born between 1980 and 1996, now the biggest cohort in the United States, a status that makes marketers salivate.Crushing student debt was among the rallying cries of Occupy Wall Street, a movement led largely by young adults who blamed the crisis on corporate greed and a rigged system that benefited the "1 percent" at the expense of everyone else.An April 2016 poll released by Harvard University Kennedy School's Institute of Politics showed that just 41 percent of 18-29-year-olds supported capitalism – higher than the 33 percent that supported socialism, but a low enough number to turn heads.The family was able to rent the space in 2009 due to vacancies amid the crisis – one positive from that period, Saavedra said.
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