TOPSHOT - Apple CEO Tim Cook speaks on-stage during a product launch event at Apple's headquarters in Cupertino, California on September 10, 2019. / AFP / Josh Edelson
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Apple is finally taking on Netflix with its own streaming television service and, uncharacteristically for the company, offering it at a bargain price -- $5 a month beginning on Nov. 1 .Apple delivered the news Tuesday while also unveiling three new iPhones that won't look much different than last year's models other than boasting an additional camera for taking pictures from extra-wide angles.Most analysts expected Apple to charge $8 to $10 per month for the service, which will be called Apple TV Plus.Netflix has amassed more than 150 million subscribers, meaning that Apple needed to make a splash.Apple also announced a new videogame subscription service that will cost $5 a month when it rolls out Sept. 19 .Besides Netflix, there is Amazon at $9 per month and Hulu at $6 per month.The Apple streaming service will, at least for now, offer fewer viewing options than Netflix or Disney but also at a significantly lower price.Apple is cutting the price of the iPhone 11 to $700 from $750, the price of last year's XR.
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