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This leaves attraction – a more potent source of power than one might expect.A country's soft power rests on three main resources: an appealing culture, political values that it reliably upholds and foreign policy that is imbued with moral authority. The challenge lies in combining these resources with hard-power assets like economic and military power so that they reinforce one another.While America's military power was sufficient to defeat Saddam Hussein's forces quickly, it did so at the expense of its attractiveness in many countries.The problem for Russia is that it already has very little soft power with which to work. Putin is now making the same mistake as his Soviet forebears. Despite his 2013 declaration that Russia should be focusing on the "literate use" of soft power, he failed to capitalize on the soft-power boost afforded to Russia by hosting the 2014 Winter Olympic Games in Sochi.Putin may understand that hard and soft power reinforce each other, but he remains seemingly incapable of applying that understanding to policy.
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