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The Nokia phone's demise offers some important lessonsIt seems to be a law in the technology industry that leading companies eventually lose their positions – often quickly and brutally. In 2007, Nokia accounted for more than 40 percent of mobile-phone sales worldwide. By the end of 2013, Nokia had sold its phone business to Microsoft.In his "burning platform" memo, Elop compared Nokia to a man on a burning offshore oil rig, facing a fiery death or an uncertain leap into the frigid sea. He was right that business as usual meant certain death for Nokia; he was wrong to choose Microsoft as the company's life raft.For example, Nokia initially claimed that it could not use the Android operating system without including Google applications on its phones. But just before its takeover by Microsoft, Nokia actually built a line of Android-based phones called Nokia X, which did not include Google apps, but instead used Nokia maps and Microsoft search.Why didn't Nokia choose Android earlier? Microsoft promised to pay billions of dollars for Nokia to use Windows Phone exclusively.
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