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This is not only good, but also necessary: Over the past decade in particular it has become apparent that business simply can't succeed in a world that's failing.There is something new on the scene describing and informing how brands and the organizations behind them can contribute to movements on a global scale.There are "knowledge networks" such as Wikipedia, Galaxy Zoo and TED, and there are "advocacy networks" such as Kony 2012, mobilizing tens of millions of people to change policy. Then we have "policy networks" such as the International Competition Network determining policy for global institutions and governments. Second, businesses have gained the ability, perhaps by virtue of a newly international consumer base or a growing eagerness to be forces for good, to play an important role in global cooperative efforts.Global solution networks, as opposed to state-based institutions acting in insolation, can achieve global cooperation, governance and problem solving – and with faster, stronger progress than non-networked state-based institutions ever could.As global solution networks proliferate, business is ideally positioned to play an integral role. Once a business commits itself to helping address a global problem, this networked approach can give it both the institutional support it needs and the wide exposure it has earned for being that force for good.
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