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In developed democracies today, political leadership is increasingly up for grabs.Those who led the British campaign to leave the European Union – such as Conservatives like Boris Johnson (now the country's foreign secretary) and Nigel Farage, the right-wing populist leader of the UK Independence Party – are similarly disparaged for recklessly jeopardizing the future of the U.K. and the EU alike.If mainstream leaders want to change voters' minds, they should look carefully at what leadership really means. Marshall argued that leadership is a matter not of rhetoric, but of character. In particular, leaders must display three key qualities to win the trust needed to lead effectively: purpose, impartiality and competence.Leading with purpose, rather than personality, is closely related to the impartiality that Marshall thought essential.The third criterion for good leadership – competence – is not just a matter of how much knowledge a leader already possesses. As Marshall noted, it also consists in leaders' capacity to learn from their mistakes and to prepare themselves and those around them for important decisions. Voters need to see candidates who show purpose, impartiality, and competence.
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