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Traditionally, countries' global political power was assessed according to military might: the one with the largest army had the most power.Hard power is exercised; soft power is evoked.There are limits to a country's soft power – even America's. In the wake of the U.S. terrorist attacks of Sept. 11, 2001, there was an outpouring of goodwill for the U.S. Then the country launched its War on Terror, in which it relied heavily on hard power. America's soft-power assets were inadequate to compensate for the deficiencies of its hard-power approach. America's soft power declined sharply, demonstrating that how a country exercises its hard power affects how much soft power it can evoke.The story of America told in this election has deeply diminished the soft power the U.S. evokes.
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