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now, even Big Tobacco has been forced to state the facts publicly.These public statements acknowledge that the companies – Philip Morris USA, RJ Reynolds Tobacco, Lorillard and Altria – knew the damage their products cause but kept selling them anyway.Around the world, tobacco use kills more than 7 million people annually.Governments and health organizations like ours are at war with the tobacco industry, and we will continue fighting until we beat Big Tobacco.If national leaders, health ministers and finance chiefs ever wondered how far they should go to regulate tobacco products, Big Tobacco's admissions, together with investors' second thoughts, have provided an answer: as far as necessary. One way forward would be for more governments to implement commitments enshrined in the World Health Organization's Framework Convention on Tobacco Control. With its recent admissions, Big Tobacco has been forced to reveal its true nature.
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