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The car-hailing app Uber's board members and investors have received an outpouring of praise in recent days for forcing CEO Travis Kalanick to resign.Founded in 2009 as "UberCab" in San Francisco, Uber has grown from an innovative startup to a $68 billion global behemoth at an astonishing rate. More recently, it was revealed that Uber may have been tracking and profiling individual drivers, as part of a so-called "Hell" program aimed at determining, among other things, the status of competitors' drivers, including whether its own drivers also worked for its competitors.In fact, until recently, neither Uber's board nor its other investors treated Kalanick's attitudes toward privacy, workers' rights and women as serious issues, much less fireable offenses.Uber's board hired former Attorney General Eric Holder to review concerns surrounding the company.As for Uber itself, it may not be too late, though the company faces a long and difficult road ahead.If Uber's leaders fully commit to such a transformation, they could achieve one of the great turnaround stories of our time. If they don't, Uber will become an acquisition target or, worse, a zombie company, unable to compete with more vital competitors that learn from it what not to do.
Time for a wider boardroom reckoning
Are guns the next target for
The sexual harassment
reckoning – it’s time for action
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