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the global economy didn't collapse after the 2008 financial crisis.A similar crisis of confidence plagues the technology industry today."Big Tech" can still salvage its reputation, but its most powerful companies will need to change fundamentally how they operate. And to do that, they must avoid the mistakes that nearly crippled the financial sector a decade ago.Five key lessons from the financial crisis should guide decision-making in the tech sector today. Just like perilous financial products, the only way to mitigate the risks of new technologies is to be fully educated about what could go wrong.Before the financial crisis, many customers were sold products with undisclosed fees and financial add-ons that became massive liabilities. Today, more investors recognize that higher returns imply higher risk, but in the technology business, hidden costs continue to entrap unsuspecting consumers. In the decade since the financial crisis erupted, structural changes have helped stabilize the banking and financial-services industry.
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