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Donald Trump's presidency has eroded America's soft power.Soft power rests on attraction rather than coercion or payment.Added to hard power, attraction can be a force multiplier.Fortunately, America is more than either Trump or the government. Unlike hard-power assets (such as armed forces), many soft-power resources are separate from the government and are only partly responsive to its purposes. All of these private sources of soft power are likely to become increasingly important in the global information age.When the policy changed and the memories of the war receded, the U.S. recovered much of its lost soft power. Similarly, in the aftermath of the Iraq war, the U.S. managed to recover much of its soft power in most regions of the world (though less so in the Middle East).Given past experience, there is every to hope that the U.S. will recover its soft power after Trump.
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