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Social media are no longer the new kid on the block, but in 2016, platforms like Twitter and Facebook looked poised to nudge traditional newspapers into obsolescence.Trump led the multipronged attack on traditional news media, and newspapers in particular. The most remarkable media story of 2017 may have been how Trump inadvertently made newspapers great again.Newspapers achieved this remarkable turnaround by doing what they do best: investigative journalism and breaking stories. Since November 2016, and particularly since Trump's inauguration in January last year, newspapers have led with stories ranging from conflicts of interest involving Trump's son-in-law, Jared Kushner, to evidence that the president's former national security adviser, Michael Flynn, met with former Russian Ambassador Sergey Kislyak.This has led many to assume that Trump himself drives the social media agenda.Trump's ad nauseam tweets about failing newspapers and fake news have also spurred more reasonable consumers to embrace newspapers as a bastion of anti-Trumpism. In other words, newspapers' revival is a visceral, if partisan, response to social media in the Trump era.
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