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In the debate over the future of journalism, "fake news" has taken center stage, with storylines featuring a ranting American president, Russian communication "bots," and betrayal and subterfuge competing for public attention. But in an era of diminishing profits and shrinking audiences, is fake news really the biggest threat that traditional media face?Yet the near-constant focus on fake news has distracted many in the industry from more serious challenges confronting professional journalism.Worse, audiences no longer trust the information presented to them.In fact, large, traditional or legacy media organizations still trump social media as trusted sources. As the Reuters Institute for the Study of Journalism's Digital News Report 2017 revealed, 40 percent of news consumers say that established media organizations – the New York Times, for example – accurately differentiate fact from fiction. For social media, this share is only 24 percent.But this also means that 60 percent of news consumers regard the legacy media as being careless with facts. To this end, media organizations should take six steps.When audiences feel overwhelmed by information and complexity, the response can be to tune out.
Ten years on, and the 2008 financial crisis isn’t over yet
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