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Egypt's national football team rode to Russia for their first World Cup finals in 28 years on a wave of lofty expectations and fan enthusiasm.Indeed, it risks obscuring important lessons that can help not just Egypt, but also other emerging economies, to fulfill their considerable potential – and not just in football.The first lesson is to manage expectations. The run-up to the World Cup was dominated by well-deserved praise for the team's star player, Mohamed Salah, who was English football's 2017/2018 double player of the year and has become an idol for millions of Egyptians. Add to that the fact that Egypt had not qualified for a World Cup final since 1990, and expectations ended up far exceeding what the team could realistically achieve in the tournament.In Egypt's final World Cup game – a crushing 2-1 loss to Saudi Arabia that put the team at the bottom of its group – both of the opponent's goals were conceded in the stoppage time of each half.In fact, the lessons learned from this disappointment can be applied well beyond football – and well beyond Egypt.
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