Toronto FC's Jermain Defoe, left, and Tottenham Hotspur's Ryan Mason battle for the ball during the first half of a friendly soccer match in Toronto on Wednesday, July 23, 2014. (AP Photo/The Canadian Press, Darren Calabrese)
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Neither Tottenham Hotspur coach Mauricio Pochettino nor Toronto FC's Ryan Nelsen seemed particularly enthused about their mid-week friendly but smiled grudgingly while accepting the match as part of today's global football reality where new fans and revenue streams must be cultivated.Tottenham will play three such matches against Major League Soccer (MLS) opposition on a brief North American preseason swing, a barnstorming expedition where the score lines will not matter nearly as much as the other numbers that will be crunched by the club's sponsorship and marketing departments. A four-year commercial partnership with TFC, who are part of the Maple Leaf Sports and Entertainment empire that includes the National Hockey League Maple Leafs and National Basketball Association Raptors, will be key to that goal and provide Tottenham with an entry point into the North American market coveted by the world's top clubs.At a friendly against the Los Angeles Galaxy at the Rose Bowl Wednesday, Manchester United debuted Chevrolet as the team's jersey sponsor, a seven-year deal that will pay the English football club $559 million.In return, Hopkinson says Spurs will sell Toronto FC merchandise at White Hart Lane.
FOLLOW THIS ARTICLE