Premier League signed a jaw-dropping $6.66 billion domestic TV rights deal in 2015 significantly increasing its financial dominance.
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The sheer competitiveness of the Premier League makes it extremely attractive for broadcasters and gives its clubs the financial might to lure top talent from around the world, a former league executive has told Reuters.The English Premier League signed a jaw-dropping 5.136 billion pounds ($6.66 billion) domestic TV rights deal in 2015 for three seasons starting 2016-17, significantly increasing its financial dominance over rival leagues.English champions Chelsea earned 150.8 million pounds from the Premier League, while bottom side Sunderland were paid more than Leicester City received as the 2016 title winners thanks to the new contract.Barcelona and Real Madrid have won all but one league title between them in the last 15 seasons, with Atletico Madrid emerging winners in the 2013-14 season, which most critics blame on a wide gulf in resources.It was, however, difficult to say what impact the cases would have on the La Liga, said Coward, adding that the Premier League was absolutely committed and made a concerted effort that these issues do not happen.
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