The logo for a travel website company TripAdvisor Inc is shown on a computer screen in this illustration photo in Encinitas, California May 3, 2016. REUTERS/Mike Blake
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A Russian marketing agency has offered to help restaurants in cities hosting the soccer World Cup use fake reviews to bump up ratings on review site TripAdvisor, the agency's owner has confirmed.For 35,000 roubles ($570), the agency promises a spot in TripAdvisor's top 10 list.Contacted by Reuters, Bacon Agency confirmed it had offered the service, but said it only wanted to act as the middleman between restaurants and freelancers posting fake reviews.Reuters tracked restaurants in six World Cup host cities over two months, noting an uptick in suspicious-looking posts.An event like the World Cup increases incentives to post such reviews, Stanford University's Jeff Hancock, an expert in detecting fake reviews, said. Peperonchino, a cafe serving Italian cuisine 20 minutes' drive from the World Cup stadium, used to get around one review a week.
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