Formula One driver Sebastian Vettel of Red Bull Racing helps push his car after breaking down during pre-season testing at the Bahrain International Circuit in Sakhir, Bahrain, Saturday, March 1, 2014. (AP Photo/Hasan Jamali)
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Ferrari's Fernando Alonso is Formula One's most marketable driver with Red Bull's Sebastian Vettel only fourth despite winning the last four world championships, according to a report published Tuesday.Finland's Kimi Raikkonen, the 2007 world champion who has returned to Ferrari this season after leaving the sport and then making a comeback with Lotus, rated higher than Vettel in awareness but below him in overall marketability.Despite Hamilton's global recognition being second only to Alonso, the report found compatriot Jenson Button was more marketable to a British audience.Massa enjoyed the highest domestic recognition of any driver, with a 99.2 percent rating in Brazil compared to Vettel's 97.58 percent in Germany.
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