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Formula One's new owners signaled a break from the Bernie Ecclestone era Monday by giving teams and drivers greater freedom to engage with fans on social media from inside the circuit confines.Ecclestone, ousted as the sport's commercial supremo in January after Liberty Media completed their takeover, was famously skeptical about social media and highly controlling of all video content from inside the paddock.Much of Formula One's revenues come from television rights deals with broadcasters.Liberty Media have made fan engagement a priority and are determined to build the brand through social media and digital channels.Red Bull team principal Christian Horner said fans would now have more behind-the-scenes access to drivers.
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