Former Olympic champion Sebastian Coe unveils his IAAF presidential campaign manifesto, at the British Olympic Association in London, England, Wednesday, Dec. 3, 2014. (AP Photo/Tim Ireland)
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Double Olympic champion Sebastian Coe unveiled the manifesto behind his campaign to become head of world athletics Wednesday, pledging a calendar and prize money revamp and innovative competitions to bring back fans.Coe said the athletics calendar urgently needed to be redrawn to make it more exciting."We need to be more innovative in how we project and present our sport to the world, both in venue and on screen, give serious consideration to an 'IAAF Street athletics' circuit to help reach new audiences," said Coe, who won the 1,500 meter titles at the 1980 and 1984 Olympics during a golden period for the sport in Britain.He said prize money structures were dated and should also change for the benefit of athletes.
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