File - The splash page for the social media internet site Facebook, January 30, 2014. (AFP PHOTO / Karen BLEIER)
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As Facebook celebrates its 10th anniversary, the world's biggest social network is finding its path as a maturing company, adapting to an aging user base.Its initial core base of teens and university students has expanded, and Facebook is now widely used by people in all age groups.Facebook says it has a global total of 1.23 billion monthly active users, including 945 million who use the social network on a mobile device. But some analysts note Facebook must shift strategy for an aging base.Pew found while Facebook was used by 89 percent of online adults in the 18-29 age group, it was also used by 60 percent in the 50-64 age category and 45 percent of those over 65 .Facebook is maturing as a company as well. Facebook reported its profit for the full year 2013 jumped to $1.5 billion from just $53 million in 2012, and revenues increased to $7.87 billion from $5.1 billion.
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