The app that links to shopping on Amazon.com is shown on the new Amazon Fire Phone, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)
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Amazon unveiled its first smartphone ever on Wednesday, a device that assists shoppers by using six cameras that can make sense of its user's face and the world around it.The phone's most significant feature, called "Firefly," employs audio and object recognition technology to identify products and present the user with ways to purchase the items through Amazon. The phone comes with 32 gigabytes of memory, double the standard 16 GB.Persuading consumers to buy the Fire over an iPhone or Samsung phone will be tough, analysts say, particularly because Amazon isn't offering price breaks the way it has with Kindle tablets.In the U.S., Apple leads with more than 37 percent, with Samsung at nearly 29 percent.Amazon could potentially succeed even if it doesn't steal market share from the top phone makers. Ask said Amazon could learn more about how people use phones and design future services based on that knowledge.Analysts believe it could take years to tell whether Amazon is successful.Beyond the four infrared cameras to render the 3-D images, there's a regular 2-megapixel front camera for selfies and a 13-megapixel rear one for regular shots -- both standard for phones.The Fire phone also shares many characteristics found in other Amazon devices.
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