MEDIA KIT

The Daily Star, a Middle East-based news service formed to provide a region wide information service for a world-wide audience has become the only reliable source on World Wide Web for everything about and from the Middle East .

Our audience consists of all profiles that advertiser are seeking. Preliminary research indicates the demographics of The Daily Star audience will be made up of the following:

• More than 500,000 visits per month
• 1,200,000 more or less page views per month
• 90% are college graduates
• 85% have postgraduate degrees and 35% hold doctorates
• Approximately 30% are Middle Eastern American
• 60% are in the 25 - 54 age bracket
• 65% have lived overseas and 60% travel frequently
• 30% from companies or other commercial concerns
• 24% from .gov, .edu, .org or .mil
• 12% access through an Internet provider or online service
• 70% are international, mostly from the US, Europe, Asia and Africa
  

Advantages of Advertising on The Daily Star

Advertisers will find exciting advertising opportunities on The Daily Star website and the printed edition for reaching millions of high-quality unique users world wide. An extensive range of strategic, targeted sponsorship opportunities and advertising solutions will allow you to effectively reach the upscale, educated, at-work audience and attain the highest level of advertiser value available on the Internet.

The Daily Star Web sites offer advertisers a dynamic, content-rich environment to reach your target audience. Strategic, customized online advertising solutions, from banner rotations to sponsorships and integrated media packages will maximize the value of your media buy. Banners can be displayed throughout the site or targeted to particular sections.

Creative Specifications

The Daily Star complies with the IAB standards for banner sizes although exceptions may be made for special sections or promotions. Acceptable banner sizes are 468x60, 234x60, 120x90, 120x60 or 88x31. Banners can be animated. Animation may loop or reload a maximum of three times. Alternate text up to 100 characters is accepted.

Creatives may be changed weekly to keep the creative fresh and avoid banner burnout. Allow 48 business hours lead time for ads to be placed in rotation. Some special requests may take up to five business days to implement; your sales rep will inform you if a request will require more than 48 hours.

The Daily Star supports video, audio, animation, Java, HTML, Scripted, Enliven, and Real Audio, Flash. For some technologies, a test will be needed to determine if the impressions and clicks for the banner can be counted, if the file size is too large, etc. Your sales rep will inform you of the results and whether or not the ad can be accepted for placement on the site.

Advertisers can rotate as many as 10 different banners at one time and regular creative changes are encouraged. Usual turn around time for changes is within 48 business hours.

For on-line advertisements, please contact our on-line department at online@dailystar.com.lb.

For additional information and assistance with your advertising needs please contact the Advertising department via email at advertising@dailystar.com.lb or you may call (961-1) 587277, Fax: (961-1) 561333.

All proofs, films and other advertisement materials should be sent to:

The Daily Star
Advertising Department
P.O. Box 11-987
Beirut , Lebanon 11072070