Phil Schiller, Apple’s senior vice president of worldwide marketing, announces the new iPhones in Cupertino Wednesday. (AP Photo/Marcio Jose Sanchez)
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Apple Inc. introduced its largest iPhone ever and a new line of watches that can detect heart problems Wednesday as it looks to get users to upgrade to more expensive devices in the face of stagnant global demand for smartphones.The strategy has been successful, helping Apple's stock up more than 30 percent this year and making it the first publicly traded company in the United States to hit a market value of more than $1 trillion.Apple's new phones are the XS, with a 5.8-inch (14.7-centimeter) screen, starting at $999 .Apple, which is looking for ways to lessen reliance on phones for revenue, opened its event by announcing the new Apple Watch Series 4 range with edge-to-edge displays, like its latest phones, which are more than 30 percent bigger than displays on current models.
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