Casanova bowing her head as she announces McDonald’s’ restructuring plan before the press at the Tokyo Stock Exchange.
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Imagine you're the head of a U.S. fast-food chain in Japan that has been scandalized by a tooth-in-french-fries disaster.So it was for Sarah Casanova, the Canadian president of McDonald's Japan, whose less-than-textbook corporate mea culpa this month was an attempt at the tightly choreographed script routinely used by crisis-hit organizations.Act 1: Wear dark colors, look grim and apologize profusely.Act 2: Take a deep bow – better keep limber since you have got to make like a right angle or you will look like an amateur.Act 3: Forget about buying a Porsche this year. You've got to cut your pay temporarily or forgo a bonus. The boss of disgraced auto-parts maker Takata chopped his own pay in half for several months after an exploding airbag crisis was linked to at least five deaths, while the top brass at Sony went without bonuses to atone for awful financial results.
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