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Would Sir and Madam care for red or white with their meal to appeal to their exacting, traditionalist palates?Worldwide sales of French blush wine have grown by nearly a third in 10 years, driven by an explosion in demand from the U.S. where imports of rose from the Provence region increased 58 percent last year, according to the Provence Wine Council (CIVP).Worldwide rose production grew just 15 percent between 2002 and 2013 while French winegrowers spotted the trend, boosting their output by 31 percent in the same period, according to the CIVP. Though France remains the world's foremost consumer of rose, pulling corks on some 8 million hectoliters (176 million gallons) in 2015 alone, its booming popularity in the U.S. has been a major boon for French winegrowers. Some 70 percent of the Brun family's sales are exports – half of them to the United States – "our top market," where Florida, California, New York and, latterly, Chicago lead the way.French roses are strongly associated with the southern Provence region where the climate, grapes and soils are just right for rose which makes up the majority of the region's overall viticulture.Dufavet says that producing a top rose is an artform requiring the utmost precision, so much so that in 1999 a rose research center was opened at Vidaudan in the Var in order to study and seek out wine of "optimal quality".
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