Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
At the Geneva motor show, automakers want visitors to focus their minds more on the models – the cars, that is, not the women.Though a walk through this year's Geneva auto show suggests the industry still actively associates its products with female sensuality and uses models to leverage that.Neither Toyota nor Rolls-Royce had models standing by the cars, though they did have assistants – both women and men – dressed in business-wear to provide information to visitors.Silvia Blattner, a spokeswoman for the Palexpo convention center that hosts the auto show, declined to wade in on the issue, saying in an e-mail that the motor show is a "neutral" platform for carmakers, which are free to decide how to present themselves.Automakers like Alfa Romeo and Ssangyong, among others, trotted out models, too.
FOLLOW THIS ARTICLE