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Benetton, the Italian fashion brand famous for its colorful knits and provocative advertising campaigns in its 1990s heyday, is relaunching itself with the aim of attracting the trendsetting millennial who grew up with the brand as a shopping mall staple.De Castelbajac's inaugural collection Tuesday aimed to tap the brand's colorful past with bright primary shades while providing more updated branding messages with oversize United Colors of Benetton logos built into trousers or jackets as panels, and the brand's familiar octopus appearing as a repeated motif.De Castelbajac also aimed to keep Benetton's more recent, conservative customer with toned-down shades of black-and-white, browns and khakis that played with the octopus logos as a sort of ethnic print and updated the silhouette that included jodhpurs and knickers.
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