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Already a popular concept in the U.S. and Europe, mobile venues have finally arrived in Lebanon. Ninety Degrees trailers take companies directly to their customers' doorsteps, setting them up at concerts, festivals and fairs. "Why Lebanon?" asked Maurice Daou, Ninety Degrees manager, in his opening speech. He went on to explain the reason he wanted to bring this eccentric concept to such a socially, politically and economically unstable country is because "still, Lebanon is considered the center stage of events in the Middle East region. Daou explained the company doesn't want to just base the designs on existing international models, and would like to see trailers being manufactured in this region.
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