‘All things woman’ at your fingertips this weekend

BEIRUT: If you’re looking for all things woman, the first-ever exhibition for Lebanese women is the event to attend this weekend.The Woman’s World Exhibition, sponsored by Economy Minister Alain Hakim, opened its doors to visitors this week with a five-day program consisting of fashion shows, live performances, games and offers, as well as a yoga session and a car lottery to win a 2015 Chevrolet Spark.

“Everything related to women can be found in this exhibition, with interesting events like fashion shows, dance performances and fitness activities,” the exhibition manager Zahi Salameh told The Daily Star.

(The Daily Star/Hasan Shaaban)

On the first day, Lebanese designer Abed Mahfouz launched his 2015 haute couture spring/summer collection “Blossoms in Lebanon,” his first fashion show in Lebanon since February 2005. Booths for L’Oreal and Jane Nassar Institute were among the most popular and offered makeup sessions for visitors along with generous offers.

Up-and-coming fashion designers and young entrepreneurs like the Sister Chicks and Mirna Jawhari of MJ Couture were among the exhibitors invited to participate. On top of that, the exhibition features not only beauty and well-being centers but also humanitarian organizations like Lebanon for Refugees, technology businesses like 3-D Scales, medical centers like Reviva, and a kids’ area managed by Christina Chammas, a producer at the children’s Scenez Drama and Arts Academy.

Carol Maalouf, founding member of NGO Lebanese for Refugees, participated to display her organization’s latest project, House of Mouneh, a food provisions collection prepared by Lebanese women in cooperation with female refugees.

The Regenerative Medicine Center Reviva was represented by administrative director Sandy Hage who participated to raise awareness about the medical benefits of reusing postbirth umbilical cords and promote the services the center offers to purify stem cells and use them for skin treatments.

(The Daily Star/Hasan Shaaban)

Technology business 3D Scales brought multipurpose three-dimensional printing to Lebanon. Described as the largest technological breakthrough of the 21st century, “3-D printing is a new revolution that can change the world of printing,” 3D Scales general manager in Lebanon Abir Ghazzaoui said, displaying a collection of different 3-D-printed plastic models.

Zeina Arslan, the wife of Talal Arslan, and head of the Lebanese Women Forum attended the exhibition’s first day. Arslan went on a tour through all the booths accompanied by Salameh, Hakim’s adviser and representative Ramzi El Hage, and the owner of Forum de Beyrouth Elie Zard. “The exhibition is great and very rich,” Arslan told The Daily Star. “It has a little bit of everything for women and everywhere you pass and on every stand you find creativity and ingenuity. It’s lovely.”

Lebanese actress Carla Boutros was also present. “It’s very important to organize such occasions, especially for ladies,” Boutros said. “All Lebanese women should come to see this exhibition because it’s very high-level and all the specialists here are very professional.”

During the weekend, more fashion shows for Fashion TV Eyewear, Ali Assi and Cappuccini as well as other live shows by Steps Wee, K-event and Barbara Nassar will take place. At the end, the team of organizers will study the feedback from its participants to evaluate the experience, taking into consideration the reviews of attendees in order to plan for better future exhibitions. “We were inspired to organize the exhibition by the modern Lebanese woman,” Salameh said. “She’s the one and only reason we’re doing this.”

A version of this article appeared in the print edition of The Daily Star on May 01, 2015, on page 3.




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