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NEW YORK: Most leading phones offer the same basics: big screens, decent battery life and good cameras. So when a newcomer brings something innovative to the party, why is it difficult to break through a phone market dominated by Apple and Samsung? One such smartphone comes out this week from Red, a company with roots in digital cameras for movie productions. The new Hydrogen One has a holographic screen that produces 3-D visuals without needing special glasses. It is launching with two major movies converted to this format and allows users to create and share their own videos shot with the phone.Red's goals are modest about 16 million units a year, based on Red's stated target of 0.5 percent of Samsung's sales. Red calls the screen technology 4V, for four view, which is another way of saying it doubles what twin-lens 3-D cameras produce by adding depth data to each image.Beyond the fancy screen, the phone is thick at a time Apple and Samsung make thinner phones.
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