Formula E - FIA Formula E Hong Kong ePrix - Hong Kong - December 3, 2017 DS Virgin Racing team's Sam Bird of Britain in action during the race. REUTERS/Tyrone Siu
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Formula One is walking a tightrope as new owners Liberty Media plan to grow the sport in America, Ferrari chairman Sergio Marchionne has warned.Marchionne, who is also chief executive of Fiat Chrysler, recognised there was a big opportunity to win new audiences in the United States but said the sport's heritage had to be respected.U.S.-based Liberty, who took over the sport in January, are planning to add at least one North American race to the calendar after 2018 and want to build up the show around grand prix weekends.Marchionne, who has dual Italian and Canadian citizenship, said the dignity of the sport must be respected.Marchionne said a threat made last month to take Ferrari out of the sport after 2020, if Formula One made changes that were not in the Italian team's interests, was real but there was enough time to sort things out.
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